Two : Minds, the brainchild of Jesse Dong (Jeffrey) and Robert Rosenthal (Xhibition), began as a simple conversation around a shared love of fashion, community, retail, and customer service. During the Covid-19 pandemic, Jesse and Robert were dismayed to observe the significant impact of retail closures on New York’s fashion footprint. They felt passionate about introducing to New York a new retail experience spanning luxury, street, heritage, and emerging. The result is Two : Minds.