Pura Vida Miami stands as South Florida’s premier wellness lifestyle brand and has been transforming the way people eat since its establishment in 2012 by Founder Omer Horev. With over 30 locations across South Florida and, most recently, New York, Pura Vida Miami has become a beacon of health-conscious living, offering a diverse menu of nutritious and delectable dishes. Omer and Jennifer Horev, the husband-wife duo behind the brand, have meticulously curated a menu that harmonizes nutritious and indulgent offerings. From acai bowls to superfood smoothies and clean chef-driven salads, each dish is a celebration of high-quality ingredients. As Pura Vida Miami continues to expand, reaching beyond the shores of Florida, the brand remains committed to its founding principles of health and wellness. As part of its community culture, the brand actively engages in eco-friendly practices such as composting food waste and donating soil to local farms, exemplifying its commitment to a sustainable future. More than a culinary destination, Pura Vida Miami is a lifestyle brand that encapsulates the essence of a healthier and happier community.
AWARDS AND RECOGNITIONS:
Growth & Industry Milestone: The brand celebrated its 50th location milestone in April 2026, marking explosive scaling across multiple U.S. markets.
Corporate Investment: Pura Vida was recognized for its massive market appeal when it secured a major growth investment from TSG Consumer Partners to further its nationwide expansion.
Official Health Foods Partner: Pura Vida was named the first-ever Official Health Foods Partner of Inter Miami CF, serving chef-curated meals to the First and Second Teams and running nutrition workshops for the academy.
Official University Partner: The brand serves as the Official Health Foods Restaurant Partner for the University of Miami Athletics, actively fueling collegiate athletes.
Haute 100 Honoree: Founder Omer Horev has been routinely recognized on the prestigious Haute Living Haute 100 list for his entrepreneurial success and impact on the South Florida culinary and lifestyle industry.
Media & Cultural Darling: Pura Vida is frequently highlighted by major publications like The New York Times, Vogue, and the Financial Times as a premier wellness hot spot and go-to café for healthy, mindful eating.
CUSTOMERS FAVORITES:
Mains & Bowls–
Summer Chicken Bowl: A highly requested, hearty, and fresh favorite.
Spicy Tuna / Mango Salmon Bowls: Crisp, refreshing, and ideal for a light lunch.
Chicken Pesto Sandwich: Perfectly toasted, warm, and filling.
Perfect Egg Sandwich: A comforting go-to for their all-day breakfast.
Toasts–
Berry Ricotta Toast: Creamy ricotta paired with fresh berries on thick artisan bread.
Salmon Avocado Toast: A delicious, elevated, and protein-heavy brunch staple.
Coffees & Smoothies–
Iced Banana Latte: A uniquely balanced coffee drink that fans continually praise.
Vitamin Sea Smoothie: Often boosted with plant protein for a refreshing post-workout fix.
Omer’s Post-Workout Smoothie: A popular blend of blueberries, banana, spinach, and vegan protein.
BREAKFAST AND LUNCH:
Pura Vida Coconut Grove offers a stellar all-day cafe experience in a stunning, high-end, and vibrant space. Known for its wellness-driven menu, it serves up fresh, health-conscious breakfast, brunch, and lunch dishes alongside specialty coffees, smoothies, and juices.
