Founded in 2012 by husband-and-wife team Omer and Jennifer Horev, Pura Vida Miami is an all-day café and lifestyle brand with a growing national footprint. With more than 50 locations across Florida, New York, California, Maryland, Virginia, and New Jersey, the brand has evolved from a single Miami Beach café into a multi-state concept rooted in quality, hospitality, and community.
Known for its vibrant menu, Pura Vida offers a thoughtfully curated selection of avocado toasts, pasture-raised egg dishes, chef-driven salads, high-protein plates, wraps, bowls, cold-pressed juices, smoothies, açaí bowls, and fresh-baked goods, all made with high-quality ingredients and thoughtful preparation.
Beyond the menu, Pura Vida is designed to be a welcoming third space, a place that exists between home and work where guests can connect, recharge, gather, or simply enjoy a moment for themselves. Inspired by Miami’s coastal lifestyle, each café features a bright, airy atmosphere that encourages people to linger and fosters a sense of belonging throughout the day. By combining warm hospitality, purposeful design, and a distinctive café experience, Pura Vida has become more than a place to eat. It is a lifestyle destination where people come together from morning to evening.
AWARDS AND RECOGNITIONS:
Growth & Industry Milestone: The brand celebrated its 50th location milestone in April 2026, marking explosive scaling across multiple U.S. markets.
Corporate Investment: Pura Vida was recognized for its massive market appeal when it secured a major growth investment from TSG Consumer Partners to further its nationwide expansion.
Official Health Foods Partner: Pura Vida was named the first-ever Official Health Foods Partner of Inter Miami CF, serving chef-curated meals to the First and Second Teams and running nutrition workshops for the academy.
Official University Partner: The brand serves as the Official Health Foods Restaurant Partner for the University of Miami Athletics, actively fueling collegiate athletes.
Haute 100 Honoree: Founder Omer Horev has been routinely recognized on the prestigious Haute Living Haute 100 list for his entrepreneurial success and impact on the South Florida culinary and lifestyle industry.
Media & Cultural Darling: Pura Vida is frequently highlighted by major publications like The New York Times, Vogue, and the Financial Times as a premier wellness hot spot and go-to café for healthy, mindful eating.
CUSTOMERS FAVORITES:
Mains & Bowls–
Summer Chicken Bowl: A highly requested, hearty, and fresh favorite.
Spicy Tuna: Crisp, refreshing, and ideal for a light lunch.
Chicken Pesto Sandwich: Perfectly toasted, warm, and filling.
Perfect Egg Sandwich: A comforting go-to for their all-day breakfast.
Toasts–
Avocado Smash: A delicious, elevated, and protein-heavy brunch staple.
Coffees & Smoothies–
Banana Brew: A uniquely balanced coffee drink that fans continually praise.
Vitamin Sea Smoothie: Often boosted with plant protein for a refreshing post-workout fix.
Omer’s Post-Workout Smoothie: A popular blend of blueberries, banana, spinach, and vegan protein.
BREAKFAST AND LUNCH:
Pura Vida Coconut Grove offers a stellar all-day cafe experience in a stunning, high-end, and vibrant space. Known for its wellness-driven menu, it serves up fresh, health-conscious breakfast, brunch, and lunch dishes alongside specialty coffees, smoothies, and juices.
