Fashion is confidence, creativity, and self-expression, just ask Natalie Pons, the visionary behind Wardrobe & More. Driven by an affinity for timeless and effortless style, she’s built a boutique that celebrates individuality while bringing people together. This International Women’s Day, we’re celebrating women like Natalie, who turn passion into business and do it with style and substance.
When the right space, pieces, and people make finding “something special” feel effortless, shopping can become a holistic experience. That’s exactly what The Wardrobe & More delivers. Nestled in the heart of the Grove at Fuller and Grand Ave., this stylishly curated boutique is more than just a retail space, it’s a gathering place, a sanctuary for easygoing yet refined fashion, and a celebration of female-led brands.
And at the helm is Natalie Pons, a woman whose love of style is matched by a passion for building community.
West Coast Cool Meets Miami Soul
Born and raised in Miami, Natalie always had an eye for style. But her fashion philosophy was equally informed by the years she spent studying in Seattle and living on the West Coast. She found she was drawn to the relaxed yet sophisticated aesthetic, emblematic of the region – clothes that look put-together without trying too hard. Think classic denim, crisp button-downs, slouchy knitwear, and that perfect “borrowed-from-the-boys” tailoring that just works.
I’ve always loved Diane Keaton,” she shares. “The way she wore those oversized blazers and trousers in Woody Allen movies—there was an ease to it, but it still felt chic.” That balance of is exactly what she brings to her boutique.
After a successful 15-year career in marketing and PR, Natalie yearned for something more personal, something tactile. So, in 2015, she took a leap of faith and opened The Wardrobe, a boutique dedicated to well-made, easy-to-wear fashion. It was an instant hit. But by 2020 at the height of the pandemic, she was inspired to add “more” to the mix by expanding into home and tabletop wares. “Fashion is just one part of how we express ourselves,” she says. “Our homes, our routines, our little daily rituals, they all play a role as well.”
So, she expanded: The Wardrobe became The Wardrobe & More, a concept store that now offers home goods, pantry staples, books, and artwork. Because, as Natalie puts it, “why stop at just dressing well when you can live well, too?”
Effortless, Elevated Essentials
When it comes to fashion, Natalie believes in timeless essentials over what’s trending at the moment. The racks at The Wardrobe & More reflect just that: perfectly worn-in denim, crisp poplin shirts, cozy yet refined knitwear, and pieces that transition seamlessly from one season (or one occasion) to the next. “I’m all about investment pieces,” she says. “Things you can wear over and over again that always feel fresh.”
The “more” is just as meticulously chosen. The boutique is stocked with hand-thrown pottery from independent makers, specialty pantry items that jush up everyday meals, and books that inspire creativity and exploration. It’s all part of her belief that style is equally about what you put on as it is about the life you create around it.
And at the core of it all? It’s women! Almost every single brand in the store is female-founded. That’s a deliberate decision Natalie made early on. “International Women’s Day is one day, but supporting women is something we do every day,” she says.
The Coconut Grove Lifestyle
Coconut Grove is a natural extension of her brand. With its leafy streets, historic charm, and effortlessly cool energy, the neighborhood embodies everything The Wardrobe & More stands for.
“The Grove is a place where people walk everywhere, where things move at a slower, more intentional pace,” she says. “I love that. Even our customers who drive in, once they’re here, we encourage them to take a walk, grab a coffee, soak it all in.”
Style, and Make It Personal
Natalie has created a space where style feels easy, shopping is personalized, and every customer leaves with something that feels just right for them.
“We’re not about trends,” she says. “We’re about finding pieces that fit into your life.”
In a world that’s increasingly digital, there’s something refreshing about a store that invites you to slow down, browse, and connect. Natalie isn’t just selling clothes; she’s curating a lifestyle, one that’s as effortless as a linen dress on an April afternoon, as chic as a well-tailored blazer, and as inviting as brunch with friends.
So, as we celebrate International Women’s Day, Natalie Pons’ story is a reminder: great style and great business isn’t about following the crowd. It’s about creating something timeless, personal, and uniquely your own.
ABOUT WOMEN’S HISTORY MONTH & INTERNATIONAL WOMEN’S DAY
Each year during March, International Women’s History Month gives us time to honor the achievements, contributions, and resilience of women throughout history who have shaped culture, politics, science, and society. It’s a reminder of the importance of amplifying women’s voices, preserving their stories, and continuing the push for a more inclusive and equitable future for all.
International Women’s Day, celebrated annually on March 8, honors the achievements of women worldwide while advocating for gender equality. Rooted in early 20th-century labor movements, it has grown into a global movement, inspiring progress across industries, communities, and cultures.
ABOUT THE WARDROBE AND MORE
The Wardrobe And More is located at 3098 Fuller St. (No. 10), Coconut Grove, FL 33133. Visit the shop’s website to learn more or call 305-763-8662.