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Paper Maps are Making a Comeback – with the Grove Leading the Way

In a world dominated by smartphones, GPS apps, and turn-by-turn directions, you might think paper maps are relics of the past. Think again! From tourists and urban explorers to festivalgoers and history buffs, there’s a growing demand for physical maps – and Coconut Grove is embracing the trend in style.

A Map, a Marketing Tool, a Must-Have!

The Coconut Grove City Guide is more than just a map – it’s a treasure trove of local experiences. This beautifully designed, easy-to-use guide highlights the area’s hidden gems, top attractions, and hottest new businesses, encouraging visitors and locals alike to explore, shop, and dine.

Here’s what makes this 75,000-copy publication an essential part of the Grove experience:

  • Self-Guided Historic Tour – Walk through time and discover the rich history of Miami’s oldest neighborhood.
  • Local Business Highlights – From buzzing cafés to boutique shops, the guide puts small businesses in the spotlight.
  • Transit Routes & Accessibility Info – Getting around the Grove has never been easier!
  • Event & Festival Listings – Stay in the know about Coconut Grove’s most exciting happenings.

Why Paper Maps are Still a Big Deal

Even in the age of Google Maps, paper maps serve a unique purpose – and their popularity is growing:

  • Exploration & Discovery – Unlike GPS, which just gets you from A to B, a map encourages detours and discoveries.
  • No Battery, No Problem – Your phone may die, but a paper map never runs out of charge.
  • Cognitive Mapping – Studies show that physically reading a map helps your brain retain location details better than a digital screen.
  • Tourist-Friendly – Many visitors prefer unplugged experiences, free from screens and data charges.

And Guess What? Sales of Paper Maps are Skyrocketing! AAA produced 123% more maps in 2022 than in 2021. The UK’s Ordnance Survey saw a 144% spike in custom map sales in 2020.

Smart Marketing Opportunity for Local Businesses

With thousands of copies distributed at hotels and local businesses, the Coconut Grove City Guide is a prime marketing tool for businesses looking to reach visitors and locals alike. Want to put your business on the map—literally? Reserve your ad space by Feb. 19! Contact Marshall at 305-710-2720 or via email.

Paper Maps Aren’t Just Surviving – They’re Thriving!

Whether you’re wandering the Grove, discovering a new favorite restaurant, or planning the perfect weekend outing, the Coconut Grove City Guide is your passport to adventure. So, next time you’re in town, grab a map, ditch the GPS, and let the magic of the Grove guide you!

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